Maximum character count for a broadcast message is 400. What can I do if my message is longer than 400 characters?

You can send your over 400 character text in multiple broadcast messages.  So if your character count is 1000, you’ll need to send three broadcast messages.  You can start each broadcast message with (1 of 3), (2 of 3), (3 of 3), so your clients know it’s a continuation message.